Online and print writer specializing in senior small business, consumer tech, education, finance, fintech, AI, ML, and B2B SaaS.
What’s the Difference Between Bookkeeping and Accounting?
If you’ve owned your own small business for any length of time, you know how important it is to keep accurate financial records. Not only is it wise to know how well your company is doing overall, but it’s the only way to stay legally compliant with industry and tax laws.
In order to stay on top of your money, you may have looked into hiring a bookkeeper or an accountant. But are they the same? How does each one fit into your overall financial wellness goals? And what can you do to ensure you...
Should you use a home equity loan to consolidate debt?
What is debt consolidation?
How does it work?
How do I consolidate my debt with a home equity loan?
Home equity loan or HELOC to consolidate debt?
Additional HELOC and home equity loan considerations
The past few years have strained many Americans’ wallets, with some well behind their savings goals. In fact, almost half of U.S. adults don’t have enough put away to cover a surprise $1,000 expense. You may be one of them, with significant balances on credit cards or personal loans and minimum m...
Delight vs Satisfaction: What Has a Higher ROI?
The pandemic launched more digital shopping and customer engagement opportunities than ever before. In fact, app-based shopping and online chat support seem to be the preferred methods of doing business, according to a Salesforce survey. To meet their needs, 57% of customers first go online. And 59% prefer to solve their own simple issues with online tools.
But a preference for online doesn’t always translate to delight, let alone satisfaction. And what’s more, many may be conflating customer...
Omnichannel vs Multichannel: Which Do Customers Want?
Omnichannel vs multichannel – you’ve heard the buzzwords, but what do they really mean?
Both these termsare alive and well in this conversation, and while they do mean very different things, it’s not so important that you label your efforts with the correct buzzword.
An Introduction to Omnichannel and Multichannel Marketing
The retail landscape has transformed over the past three years, not only in how people shop but also in the customer retention strategies used by retailers. During the pan...
10 Reasons Why A Bachelor’s Degree Is Important
Obtaining your bachelor’s degree used to be a way for students to stand out from others in a highly competitive job market. As of 2015, however, one in three adults have earned a four-year degree, making it common to be one of many in a pool of job applicants with this educational achievement. Does this mean that a bachelor’s degree doesn’t have value? Is it even important in today’s world of start-up entrepreneurs and self-employed business owners? Is it a worthwhile investment considering t...
Can You Succeed Without College? Yes, But It’s Complicated
How far can you really get without a college degree?
Bill Gates started Microsoft when he was 19 and has since become one of the world’s wealthiest people. Mark Zuckerberg owns one of the most highly-valued tech companies in the U.S. Steve Jobs founded Apple in his garage.
What do these three people have in common? None of them finished college—in fact, Bill Gates is considered “Harvard’s most successful dropout.” And there are countless others who have gone on to start successful businesses ...
When click and ship disappoints, try these savvy shopping strategies
Online shopping is incredibly convenient, which is why many of us turn to our phones and computers when it’s time to add something new to our lives. For the odd office supply or an item you’ve purchased many times before, it makes sense to click and ship. There are many occasions when you’ll want to purchase in person, however; examples include when your living room needs an ottoman upgrade, or if you’re hoping to pick out a new paint palette for the kitchen.
The most popular categories of me...
What Kind of Mattress is Right for You?
Is your mattress right for you? Take our quiz to see your best pick for restful nights.
Assuming we are getting the proper amount of shut-eye each night (7 hours or more), it is estimated that we will spend over 30% of our adult lives in bed. That's a massive chunk of time spent relying on an often-overlooked part of our home – the mattress! Since many of us purchase what looks nice or fits our frame the best, we miss out on the chance to buy a tool that can truly take our slumber sessions t...
Top 5 Occupational Health Risks of Desk Jobs — and How To Combat Them
The health risks of desk jobs may not seem comparable to the risks associated with construction work, but desk jobs can contribute to a significant number of musculoskeletal injuries and repetitive motion injuries. Illnesses that can be attributed to poor ergonomics, lack of movement and cramped working conditions include diabetes and cardiovascular disease.
Before worrying that you’re doomed to suffer irreparable harm, consider these top five preventable risks of sitting — and the surprising...
Meet one special caregiver whose work lives on through retirement.
This holiday, see how a 94-year-old chooses to celebrate life through active retirement.
While most of us celebrate Labor Day by barbequing with friends and rejoicing in a day off from work, there’s a richer history behind the holiday – one that can’t quite be captured by boat rides and fire pits. What started as a way to show gratitude to American workers who contribute to the spirit and strength of our workforces – and economy – the holiday is also a reminder of those who have labored for g...
Help your older loved one celebrate the spookiest season with these tips
Who said trick-or-treats is just for kids? Halloween ideas for older loved ones are here.
The spookiest time of year is also one of the most popular, and kids of all ages – including seniors – look forward to Halloween festivities. There are a few practical steps you can take to ensure that older participants can join in safely. Use these tips to make sure the treats (and tricks) aren’t too much for your elders.
Pick the perfect party
While walking the neighborhood for trick-or-treating is an...
Alzheimer’s disease affects 5 million. Here’s how people come together to fight it.
There are simple ways for everyday people to get involved in the fight against Alzheimer’s, like the upcoming Walk to End Alzheimer’s.
Alzheimer’s disease affects over five million people in the U.S., with a new case developing every 65 seconds. It’s unlikely to meet anyone today that hasn’t had a friend, relative or loved one touched by the effects of Alzheimer’s or other dementias in some way. Is it possible, then, to use the impact of this condition for good? One woman in Indianapolis, IN ...
Blue Jeans: Wash or Don’t Wash?
Denim, a staple in just about every wardrobe, can be a sizeable investment. Whether you pay up for a $200 pair of jeans or go the budget route with a $40 find, it’s important you take steps to make your clothing last. You may have heard, then, that it’s not necessary to wash your jeans every time you wear them, but is there truth to this popular advice? What other tips should you be following to get more wears from your favorite pairs?
Wash When Needed
Unless you wear your jeans for a dirty j...
10 Tips to Save on Ink When Printing (without Sacrificing Quality)
Exploring today's technology for tomorrow's possibilities
Ink is one of the main considerations for consumers when choosing an inkjet printer for their home or office. In addition to the assurance of print quality, buyers want to know that replacement cartridges will be affordable for the entire life of their printer. If you do a lot of printing, the ink costs can really add up.
If you’re in the market for a new printer or just trying to save ink when printing with your current printer, here ...
The Pros and Cons of Rebranding Your Business
When your business needs a boost, rebranding may seem like a logical choice. If your offerings have become outdated due to market changes, you may need to expand into a completely new demographic, or emphasize a change in company mission. However, since the move is fraught with risk (and comes with a significant price tag), you shouldn’t take the decision lightly.
Is a brand rebirth for you? Will another strategy do? Before you jump into any major decisions, it’s good to know what history can...